Customer: Barbershop
Regions: Kharkiv, Kyiv, and Lviv
Sphere: Barbershop
Services: Local SEO
Implementation period: SEO promotion 12 months
The results of SEO promotion demonstrate a steady increase in organic traffic, improved rankings, and a growth in the number of targeted inquiries.
Client's problem
The client approached us with the task of bringing the websites of barbershops in Kharkov, Kyiv and Lviv to the top 1 for local queries. At the same time, the website in Kharkov had already been promoted, but showed weak traffic and low visibility in search engines. It was necessary to find out the reasons why the website was promoted for a long time, but did not achieve the desired result. In addition, the business expanded by opening a new barbershop in Kyiv, which also required full optimization and promotion.
Solution to the problem
The analysis showed that the websites in Kharkov and Lviv were not properly optimized, which reduced their effectiveness. We immediately began to fully optimize these websites, and also developed a promotion strategy for the new website in Kyiv. Considering that SEO promotion without preliminary optimization is a waste of resources, we initially focused on eliminating all technical and structural deficiencies.
Stages of work and completed tasks
SEO audit of websites
We audited all three websites, identifying structural, content, and technical errors that were preventing their indexing and wasting search engine resources. All identified deficiencies were promptly addressed.
Keywords and content
- Collected a semantic core for each city taking into account local queries, such as “barbershop Kharkov”, “barbershop Kyiv”, “barbershop Lviv”, etc.
- Clustered queries and distributed them across website pages.
- Created 48 unique SEO texts with a total volume of 144,000 characters, taking into account geographic specifics.
- FAQ sections were also added to the service pages to increase relevance and satisfy user requests.
Optimization of the website structure
- Improved navigation and interlinking between important pages.
- Configured URL structures.
- Key blocks were added to the main pages: “Certificate“, “Barbers”, “Portfolio”, “Reviews”, “Banner”, as well as SEO text with local anchoring.
- To increase conversion, a video widget, where videos with promotions, courses and other current offers are posted.
Technical optimization
- We have accelerated page loading.
- We have fixed technical errors.
- We have improved the mobile version of the sites so that it meets modern standards.
Results
After 12 months of work:
We have completed work on improving rankings for mid- and low-frequency queries and expanded the reach of the local audience. During competitor analysis, we identified that the majority of their traffic comes from queries like “Barbershop Kharkiv,” “Barbershop Lviv,” and “Barbershop Kyiv.” This allowed us to build an effective strategy and focus on keywords that deliver the greatest impact, while simultaneously promoting high- and mid-frequency queries.
Special attention should be given to the growth in clicks according to Webmaster data — the metrics show a steady and rapid increase in organic traffic.
Barbershop Results in Kharkiv
Barbershop Results in Kyiv
Barbershop Results in Lviv
- The Kharkiv website reached TOP‑1 for high-frequency local queries within 7 months, with initial results — TOP‑4 for low- and mid-frequency queries — achieved in just 3 months.
- The Lviv website also reached TOP‑1 for high-frequency queries within 9 months, previously entering TOP‑4 for low- and mid-frequency queries by the 4th month of work.
- The Kyiv website showed rapid progress: within the first 4–6 months, we brought it to TOP‑4 for mid- and low-frequency queries, and for high-frequency keywords, it reached TOP‑1 within 12 months.
- Conversion increased thanks to a well-thought-out structure, high-quality content, and user-friendly functionality.
Why should you order local SEO promotion from us?
- Real results: We bring websites to the top for local queries.
- Comprehensive approach: We pay attention to all aspects of SEO: from technical to content optimization.
- Long-term effect: Our strategy ensures sustainable growth of positions and attraction of the target audience.
Order local SEO website promotion
FAQ
Local SEO is a set of strategies and techniques aimed at improving your business’s visibility on search engines, especially for users in your geographic area. For barbershops, this means optimizing your website and online presence so that people in your city or area can easily find you through search engines like Google.
Local SEO involves setting up and optimizing tools like Google My Business, local citations, and using keywords related to your location. This helps attract more local customers by improving your search engine rankings and making your barbershop more accessible to those looking for services nearby.
The monthly cost of SEO promotion of a barbershop website depends on several factors, including the current state of the website, competition in your region, and target queries. The minimum budget for effective SEO promotion for a barbershop is from UAH 20,000 per month. This amount includes market analysis, website optimization, creation of high-quality content, setting up local SEO tags, and regular monitoring of results. The cost may vary depending on the complexity of the project and the amount of work.
SEO promotion of a barbershop website in Ukraine includes the following key stages:
- Keyword analysis and research — We select relevant keywords that match the barbershop services, for example, “men's haircut in Kyiv”, “barbershop in Odessa”, to attract target customers.
- On-page SEO — Optimizing the website structure, headings, meta descriptions, URLs and adding keywords to text, images and other page elements to improve visibility in search.
- Content optimization — Creating unique content that accurately meets customer requests and helps improve the website's ranking in search engines.
- Local SEO — Optimizing the website for local requests, creating and setting up a profile in Google My Business, working with reviews and maps, which helps attract customers from your city or region.
- Technical SEO — Increasing the site loading speed, improving the mobile version, setting up proper indexing, improving the internal link structure.
- Creating links (Backlinking) — Building high-quality backlinks from reputable Ukrainian and international sites, which helps strengthen the site's position in search.
- Monitoring and analysis — Regular monitoring of promotion results, analysis of traffic and positions in search results, adaptation of the strategy to achieve better results.
These measures will help your barbershop become more visible in search engines and attract new customers.
SEO promotion of a barbershop website can significantly improve the visibility of your business in search engines, which, in turn, will attract more customers. Here are the results you can expect:
- Increased traffic — your site will be easier to find in search engines, which will lead to an increase in organic traffic.
- Improved search engine rankings — improved rankings for keywords related to your barbershop, such as "haircuts in Kyiv" or "men's barbershop".
- Attracting targeted customers — SEO helps attract people who are looking for the services you offer, increasing conversions.
- Improved local visibility — for barbershops, local SEO is especially important as it helps your customers find you by geographic location (for example, in a specific area of the city).
- Increased trust and reputation — high search engine rankings increase the trust potential customers have in your business.
Overall, SEO promotion helps to increase the popularity and recognition of the barbershop, increasing the number of new clients and improving financial results.
A website's ranking in search engines depends on many factors, including content quality, technical optimization, number and quality of links, and local SEO metrics. Your competitor’s site may rank higher for a number of reasons, such as:
- Better Local SEO: Your competitor may be more effective at using local search keywords, such as the name of a neighborhood, city, or other local landmark.
- Content Quality: Competitors may offer more useful, informative, and relevant content for users, which can lead to better rankings.
- Website Updates and Improvements: Ongoing improvements to a site, such as fixing technical errors, improving loading speed, and improving mobile responsiveness, can help a competitor’s site rank higher.
- Reviews and Mentions: Sites with a lot of positive reviews and mentions online, especially on local platforms, may gain an advantage in search rankings.
In order for your site to rank higher in search results, you need to pay attention to all these aspects to ensure improved local search rankings.
SEO results may vary depending on a number of factors, such as market competition, quality of website optimization, and selected strategies. In most cases, the first noticeable changes, such as improved search engine rankings and increased traffic, may appear in 3-6 months. However, achieving sustainable and long-term results will take up to 12 months or more. It is important to remember that SEO is not an instant process, but a long-term investment in the development of your business. We will always inform you of the progress and achievements at every stage.
